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UTILITIES AREN'T JUST BLOWING SMOKE -- THEY ARE GENERATING GOODWILL

Forbes : Saturday, March 23, 2013

The foundation on which this country was built is shifting. Indeed, capitalism’s scope is becoming wider and now entails not just the interest of shareholders but also those of their internal and external communities. At least one analytics firm that specializes in the energy sector says that companies that focus on the so-called triple bottom line — economics, environment and social — are the ones that consistently do well by all standards. Not only does the record show that utilities using such guideposts are outperforming other broader indices, it also demonstrates that they are living their missions and ingraining their brands among their customers.


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